Fishing Lure, Fishing Lures A fishing lure is an object that is designed to imitate a type of bait or forage that a fish typically eats. Some lures do a great job of imitating an exact type of bait or bait fish, while others may be built to look a little different so they stand out. On some bodies of water, you can increase your catch rate tremendously by using something completely different from other anglers. This works better on lakes that have heavy fishing pressure. For more information on fishing equipment and tackle, check out our fishing tackle section. .........................................................................................
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